intermix founder brings tween boutique to cali
Everafter, an extension of the California concept lifestyle shop The Westside, is set to open its doors in Brentwood next week, according to WWD.
"Everafter is a one-stop shop to find the best designers, handpicked outfits from head to toe, and cool stuff, all for your kids, all in one shop."
Everafter was founded in New York City by husband and wife duo, Haro and Sari Keledjian, founder and former Fashion Director at INTERMIX. The Brentwood storefront will be its first on the west coast.
The couple told WWD that there's a void in the tween market and their goal is to focus on those customers before they transition into adult sizes.
The concept behind Everafter fashions is fully embracing the city's lifestyle by designing the clothes according to the climate.
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Everafter, an extension of the California concept lifestyle shop The Westside, is set to open its doors in Brentwood next week.
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