Why Rihanna's new lingerie line could upstage Victoria's Secret
Rihanna's Savage x Fenty lingerie line could potentially upset the intimates market because of one thing. Inclusivity. The line doesn't debut until May 11, but anticipation has hit the max because RiRi has created lustful pieces with sizes from petite measurements up to 44DD.
The musician-turned-beauty-mogul will be launching the ECommerce site worldwide and has been giving fans a sneak peek on Instagram, hammering in on the something for everyone angle.
One video post captioned with, "X stands for ALL," features a woman lounging back on the couch in a two-piece set as voices in the background discuss giant boobs and what makes them feel sexy.
While the new line doesn't hit the entire spectrum of bra sizes, it does cater to the vast majority, allowing Rihanna to charter territory brands like Victoria's Secret, Everlane and Journelle have neglected.
Details surrounding price points and retail partnerships have not been made known, but potential customers are able to subscribe to the website to be the first to know about updates.